Marketing

Definition of cop-out - "Avoid doing something that one ought to do" Running your own business you will have quickly discovered that you need to do some marketing in order to get people who want to pay you for your services or products. In other words,...

"Care. That, in just one word, seems to be the essence of good customer service." Seth Godin Seth provides lots of great quotes ( I recommend signing up for his daily emails, if you don't already), and I think this one beautifully simplifies what can easily...

Whilst driving about with my husband the other day I happened to point out a car I quite like as I'm thinking about upgrading my car soon. The conversation went something like this: Me: I like the look of that one Husband: Yes, it's 4 wheel drive too (in...

Why bother with testimonials? It's about getting 'social proof' - people who are interested in  buying from you are also interested to see and hear what other people have said, who have already bought from you. When you are looking to make a purchase nowadays, you are surrounded by a mass...

Once upon a time, there a was a small business with a great marketing plan. There were even executing their plan - networking, advertising, social media, referral schemes and so on. They were getting customers - only problem was they were spending so much time on delivering their...

Do you know what your Marketing plan is for December yet? Are you going to be offering any special promotions? Will you be sending cards or even gifts to your best customers? How about a drinks and nibbles party for your customers to say thank...

Are you doing face to face networking? I know that as a busy business owner it can be hard to get to networking events. Using social media to network can be great as you can fit it around your other commitments and do it as and when. However, if...

Are you busy doing your Marketing activities but finding people can’t afford what you’re offering? There are 4 things that could be going on here. 1. People genuinely aren't prepared to pay what you’re asking for your product. This may be that you’re more expensive than other...