Hope you've had a great Summer? It's been a very busy one here with big birthdays to celebrate, holidays and GCSE results. I've taken so much time off over the Summer that my regular email to you has slipped! I've done exactly what you shouldn't do and...
Last week I was in Cornwall on a family holiday, staying in St Ives, It was a beautiful place, but very busy! We'd not been to this area before, so I was surprised to see just how many bakery shops there were in the town. Very excitedly...
Definition of cop-out - "Avoid doing something that one ought to do" Running your own business you will have quickly discovered that you need to do some marketing in order to get people who want to pay you for your services or products. In other words,...
"Care. That, in just one word, seems to be the essence of good customer service." Seth Godin Seth provides lots of great quotes ( I recommend signing up for his daily emails, if you don't already), and I think this one beautifully simplifies what can easily...
Every once in a while it's a good idea to step back from your current marketing plan (you do have one of these don't you?), and have a look at what else is going on in the world. If you need a bit of inspiration on...
It's probably not escaped your attention that Coca-Cola have a new marketing campaign out right now, 'Share a coke with...
Whilst driving about with my husband the other day I happened to point out a car I quite like as I'm thinking about upgrading my car soon. The conversation went something like this: Me: I like the look of that one Husband: Yes, it's 4 wheel drive too (in...
Why bother with testimonials? It's about getting 'social proof' - people who are interested in buying from you are also interested to see and hear what other people have said, who have already bought from you. When you are looking to make a purchase nowadays, you are surrounded by a mass...
Once upon a time, there a was a small business with a great marketing plan. There were even executing their plan - networking, advertising, social media, referral schemes and so on. They were getting customers - only problem was they were spending so much time on delivering their...
Do you know what your Marketing plan is for December yet? Are you going to be offering any special promotions? Will you be sending cards or even gifts to your best customers? How about a drinks and nibbles party for your customers to say thank...