13 Apr Are you ready for this?
If you’re in England right now, this week is a very special week as we continue to emerge from what feels like a very long lockdown.
Non-essential shops, outdoor dining & drinking, gyms, and hairdressers & beauty salons could finally re-open as of yesterday.
This is wonderful news for all of those businesses who’ve not been able to open for a lot of the past year.
Whilst some have been able to transfer services to an online basis, it’s pretty hard to get my hair cut and coloured without a professionally trained hairdresser being there in person! (Yes – I did try and colour my own hair back in lockdown 1 and my bathroom floor still bears the stains – never again!)
For these businesses forced to close, lots of them have had time to reflect and consider what their business may need to look like going forward.
But, if you’ve been able to continue to operate your business, like I have, then you may be thinking that it’s still business as usual for you.
Everything is still changing all around us. What we thought of as ‘normal’ over a year ago, is no longer the normal today.
- Your customer needs, wants and expectations will have changed.
- Your customer habits will be different.
- Your customer behaviours will be different.
You may have thought your business hasn’t been too impacted by the past year, or you may have thought that when we come out of this lockdown you can just revert back to doing what you did before.
Doing what you did before is no longer enough – you need to listen to your customers and engage with them.
Take some time out to reflect on what changes you need to make in your business this year.
Be curious, ask questions, look at your data. Who are your competitors and what are they doing? What are your suppliers doing?
Adapt your business to the changing world we are moving into, as being ‘open’ may not be enough.
Don’t worry – you don’t need to do this alone.
If you’re struggling to see how you may need to adapt and change your business, you can book in a complimentary strategy session and we can spend half an hour or so getting under the skin of it and formulating a plan together. Pick a time to suit you here.