02 Jul Are you addicted to being busy?
Okay, we all know how busy you are.
Your weeks roll by with barely a second to stop and think.
You know all the tips and strategies about productivity, but they don’t apply to you and your business.
You’re different from the others – you really are busy!
You spend so much time in your business that you struggle to hold together your life outside of it.
Actually, you struggle to switch off and do anything else.
More than a few hours away from your email and you start to get a bit twitchy.
What’s that? A free day in your diary next month? You’ll soon fill that up.
Time spent away from your business makes you feel anxious about all the work you’re not doing.
But what is it you’re really achieving each month. I know you’re busy, but busy doing what?
Are you secretly spending too long doing the things you enjoy most in your business? Maybe it’s the endless ‘meetings’ and ‘networking’ that are ‘essential’ in your business. Or maybe it’s the time you spend responding to your emails and on social media that are ‘essential’ in getting you new clients.
If you are ‘too busy’ and yet your business is not where you want it to be, then something has to change.
As the business owner, you need to take responsibility for making sure your time is used wisely, yet lots of business owners aren’t clear on what this means.
To help you, here’s a great definition of productivity from Dan Kennedy:
“Productivity is the deliberate, strategic investment of your time, talent, intelligence, energy, resources and opportunity in a manner calculated to move you measurably closer to meaningful goals”
Let’s look at what you did yesterday. Write down everything that you did in your business yesterday.
Now go through this list and put a mark against those tasks which directly relate to bringing revenue into your business.
Money Generating Activities
This is where all business owners should be investing their time, talent, intelligence, energy and resources.
Stop doing all of those things that may make you feel busy, and stop the twitchiness of having ‘spare time’.
Spend less time reacting to other people’s priorities (e.g. email, phone calls, interruptions) and spend more time being proactive.
Set out the boundaries around your business, from your client agreements to your working hours, and start to create the space, time and energy to work on growing your business to where you want it to be.
If you don’t do this, then you will stay where you are right now – being really busy, with so much energy going into maintaining the status quo in your business that you have little energy left for anything else.
Start right now by reminding yourself of your objectives in your business, and start figuring out how you are going to get there.
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