08 Oct Is this the secret to working smarter?
So, on some level you understand the importance of ‘working smarter’ but does it all sound a bit ‘cheesy’ to you? It’s like some far off land that’s out of reach, and maybe it’s not really achievable to you and your business.
It may work for other people, but you’re a smart business owner – if it was achievable, you’d have got there by now, huh?
Well, you know the saying ‘you can’t see the wood for the trees’, I think this applies to your business too.
You’re too far down in the details of all the day to day to running that you’ve lost sight of the big picture.
What’s the big picture I hear you ask? It should basically come down to the same thing in every business that’s being run to make a profit – and that is Money Generating Activities.
Take a minute to write down all the things you’re trying to do each day now.
Next, put a mark against any of these which are directly contributing to bringing money into your business. Be truthful here! Examples include; phoning leads, contacting existing customers to upsell and cross sell, meetings with potential clients, following up quotes. (Basically the sales & marketing stuff)
Examples DON’T include; book-keeping, general admin, customer service, chatting on social media, driving around to meetings, etc.
This week (and every week from now on), ask yourself what are your money generating activities for the week and, when you don’t have enough hours in the day, strip back anything that is not generating money into your business.
It can be easy to kid yourself that everything you are currently trying to do is essential, but I bet it isn’t.
When you don’t have enough time, focus on the Money Generating Activities and either leave , delegate or outsource the rest.
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