24 Sep I am sooo lazy sometimes! (and so are your customers)
Last week I caught myself being really lazy, and I bet I’m not the only one.
I bet you do this too, and more importantly, your customers are also doing it.
Let me explain.
With all the technology and short-cuts available today, we expect everything to happen quickly.
Trust me – there is nothing more guaranteed to put an angry cloud over my house than the broadband being slow. ‘Grrrr, this site is taking ages to load’ (a few seconds!)
So last week I found myself in my office at home, about to book a ticket to a conference. It was a 2 minute job so I was using the 2 minute rule (If it takes 2 minutes or less to do, do it now!), and booking my ticket.
Then, wham! Instead of being directed to Eventbrite or some other booking system that I could use Paypal on, I was presented with a screen to input my credit card details.
My credit card wasn’t in the office with me. It was downstairs in my purse. This would have meant walking downstairs, retrieving my credit card and then having to input all of my card details! Shock, horror!
So no, I couldn’t be arsed. I left the screen with the intention to do it later.
How lazy am I??
I am so used now to paying for things online without even having to input my card details, that it made me frown and be annoyed that I was expected to make this extra effort – silly, huh?
My point here is this: you need to make it as easy as possible for your customers to do business with you.
Because I know I’m not the only lazy customer out there.
So your task for this week is to review your own customers buying process and identify as least 1 way you make it easier for people to buy from you.
It might be your payment processing, It might be your order form. It might be the layout of your website. It might be reminding them they are due to order from you again. It might be simply asking them the question, ‘would you like to go ahead with this?’.
Leave me a comment below to let me know what you decide to do.
(By the way, I did book on the conference in the end, prompted by a text message reminder before the early bird price ended)
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