02 Mar Why you need to do BOTH of these in your business…
I spend a lot of time helping business owners to improve their productivity.
But, a word of caution. Very often you can get focused on becoming more efficient, but lose sight of becoming more effective.
Let me explain.
When looking to improve productivity lots of business owners focus on their efficiency – in other words, how to do things more quickly and at a lower cost.
But there is no point in doing things more efficiently, unless you are also being effective, which is doing the right things in the first place.
As the management consultant Peter Drucker said:
“There is nothing so useless as doing efficiently that which should not be done at all.”
It’s why I always spend the initial time with clients getting them clear on the right things to focus on, to be more effective, before they can be more efficient.
So if you’re super busy and looking for ways to speed up and get more done, please take some time to step back and check you’re doing the right things in the first place.
I’m shortly opening up spaces for my group online coaching programme which will be starting in April. If you’re interested to know more about this, and how it can help you become both more effective and efficient, please book in a brief call with me.
Curious to know how I can help you in achieving your business goals? Book in a complimentary strategy session to find out more, and identify some quick wins tailored to your business. Find the latest availability in my online diary here.