07 May Does the early bird catch the worm when it comes to your business planning?
I’m sure you’re familiar with the phrase ‘the early bird catches the worm’, which basically means that who ever arrives first, or takes early action, will get the result they want.
In your business, the use of ‘early bird’ offers can be a great way to help people to buy from you, with the promise of something extra for taking the early action.
It’s a win/win – you get the commitment and early sale for your offer, and the client gets a bonus for signing up early.
For example, maybe you are an accountant and want to make sure you have clients submitting their accounts well before the 31st January self assessment deadline, you could offer an early bird incentive to those who get their accounts to you by end of June.
Or maybe you have a new service or package to offer and you’re keen to get your first customers trying it out, you could offer an early bird incentive to the first x number of people to sign up.
Or, like me, you could have an established group business coaching programme starting later in the year here in Staffordshire, and you’re keen to reward those who sign up early with an early bird incentive so that they can start making progress straight away, and don’t need to wait for the programme to start.
Let me explain my early bird offer, in case you want to be the business owner to catch the worm!
Last week I completed another round of my 12 week Business Growth Masterplan programme. It’s always inspiring for me to see these business owners as they journey from feeling overwhelmed with everything, unsure and lacking in confidence about what they should be doing, and simply not having the time to work ON their business to ending the 12 week business coaching programme with:
- Processes and systems to ensure they are consistent with their marketing
- Clarity and confidence with their pricing and profitability
- Setting clear boundaries with working hours, customers and their team
- Delegating effectively to release workload and focus on doing the stuff they are great at
- Even learning to breathe through the stressful stuff (in the words of one of the attendees)
The next group business coaching programme begins on 12th September, in Stone, Staffordshire, which may seem a little time away, so I’ve decided to offer an early bird bonus to anyone who commits to the programme before the end of May.
Anyone signing up in May, will receive a bonus one-to-one coaching session with me. In this session, we will identify quick wins to work on now, and a plan to take them up to September and starting the 12 week programme.
To find out more about the programme or book in a time to have a chat about it take a look at my online diary and book a slot that works for you.
Alison Bradford
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