My thoughts on Black Friday…

27 Nov My thoughts on Black Friday…

My thoughts on Black Friday and a word of caution to small business owners…

Personally, I love getting discounts on things that I’m already planning to buy for Christmas and have had a fair few parcels already delivered as testament to that! (Black Friday offers started very early from a lot of the big retailers this year)

However, offering a Black Friday discount is not usually a good idea for a small business, especially one selling professional services.

Let me tell you why…

Most small service based businesses are already under-charging.

Offering a further discount on an already low priced service, does not make for a commercially viable and profitable business.

If you are getting FOMO on all the offers you’re seeing, and getting tempted to think you need to join in, then my advice is:

• Don’t join in. Keep marketing your own business in line with your plan, and don’t get distracted with what others are doing.
• If you really want to join in, then consider offering a ‘bonus’ rather than a discount. Preferably something that has little cost to you (and won’t eat into your profit margins), but has a high perceived value to your customers.

And, if you are concerned your pricing is too low, book in a complimentary call with me here and I’ll help you establish what it should be and how you can increase it.

The following two tabs change content below.

• Bio
• Latest Posts

Alison Bradford

Alison Bradford is a business coach who works with smart, ambitious business owners to get clarity about how they can grow their business and increase profit. Sign up here to learn 6 easy ways you can boost profit in your business today.

Latest posts by Alison Bradford (see all)

• My thoughts on Black Friday… - November 27, 2024
• Tying up loose ends in your business before the start of the new year - November 22, 2024
• Doubt requires action - November 4, 2024