My thoughts on Black Friday…

Business woman listens to feedback about her business

My thoughts on Black Friday…

My thoughts on Black Friday and a word of caution to small business owners…

Personally, I love getting discounts on things that I’m already planning to buy for Christmas and have had a fair few parcels already delivered as testament to that! (Black Friday offers started very early from a lot of the big retailers this year)

However, offering a Black Friday discount is not usually a good idea for a small business, especially one selling professional services.

Let me tell you why…

Most small service based businesses are already under-charging.

Offering a further discount on an already low priced service, does not make for a commercially viable and profitable business.

If you are getting FOMO on all the offers you’re seeing, and getting tempted to think you need to join in, then my advice is:

  • Don’t join in. Keep marketing your own business in line with your plan, and don’t get distracted with what others are doing.
  • If you really want to join in, then consider offering a ‘bonus’ rather than a discount. Preferably something that has little cost to you (and won’t eat into your profit margins), but has a high perceived value to your customers.

And, if you are concerned your pricing is too low, book in a complimentary call with me here and I’ll help you establish what it should be and how you can increase it.

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Alison Bradford

Alison Bradford is a business coach who works with smart, ambitious business owners to get clarity about how they can grow their business and increase profit. Sign up here to learn 6 easy ways you can boost profit in your business today.

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