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Whilst driving about with my husband the other day I happened to point out a car I quite like as I'm thinking about upgrading my car soon. The conversation went something like this: Me: I like the look of that one Husband: Yes, it's 4 wheel drive too (in...

28 May, 2013 /

When I ask people how they can increase their profitability, they often assume they need to be increasing their sales. And yes, increasing your sales volume and your average transaction value, is something that you need to be working on to increase your overall profitability, there...

21 May, 2013 /

This follows on from the post on 'Why and what to outsource'. You may have reached the point now in your business where you accept that you need to outsource, and you've even got an idea on what to outsource. But something's holding you back. What if you can't...

07 May, 2013 /

When you start off in business it's perfectly natural to want to do it all yourself. For a couple of reasons: 1. You want to learn how to do it all so you understand all areas of your business 2. You're operating on a shoestring budget and don't...

30 April, 2013 /

You know that as a business owner you should be working ON your business and not just IN it right? But the reality is that you just don't have the time. There's always something that needs doing urgently, and a to-do list as long as your...

23 April, 2013 /

Reality shot - when you're running your own business things don't always go smoothly. In fact, sometimes things go right off the rails and you're left questioning yourself again about why the hell are you doing this? Things will go wrong at times. I know this only too...

16 April, 2013 /

Why bother with testimonials? It's about getting 'social proof' - people who are interested in  buying from you are also interested to see and hear what other people have said, who have already bought from you. When you are looking to make a purchase nowadays, you are surrounded by a mass...

09 April, 2013 /