I'm guessing you already know the power of using testimonials in your Marketing. They act as 'social proof' that help your prospects to make the decision to buy from you - 'People like me bought this, therefore I will benefit from it too' They help to showcase...
I'm sure you're familiar with the phrase 'the early bird catches the worm', which basically means that who ever arrives first, or takes early action, will get the result they want. In your business, the use of 'early bird' offers can be a great way to...
If I were to look at your diary right now, would I be able to tell what your current goals and priorities are? If not, then it's time to reassess what you're spending your time on. Your goals and priorities should break down into tasks that need...
As we head into the long bank holiday weekend in the UK for Easter, firstly I hope you have some time off, and secondly, it also marks the end of the first quarter of 2024. This is a great time to check in with your goals...
A seemingly simple question that I ask my clients often leads to some surprising, and controversial answers. What are your payment terms? I'd love to know your answer to that. Is it straightforward or does it bring up some uncomfortable feelings for you? I hear from lots of business...
Are you a trend follower? Do you like to keep up to date with the latest trends in social media, technology, marketing, consumer data etc.? This can be really useful, as you try and keep your business relevant and current to today's market BUT there is also...
Are you struggling to get round to doing all those things that you know will move your business forward? If only you had the time! Well, today is your lucky day. If you've been wishing for an extra day, where you can just get on with working ON...
At the weekend I took my eldest daughter into a local cafe for a hot chocolate and a cake. We had a bit of a discussion on where to go - we're blessed in our town with a few choices - and ended up in an...
You may have seen a quote along the lines of, 'if you love what you do, you'll never work another day." Now loving what you do is all well and good, but it just isn't enough when it comes to running a business. It's just one of...
Are you measuring actions or results in your business? Most of you are focusing on the results (sales, profit etc.), which of course is important, but the results are linked to the actions you are taking. The problem for most business owners is that there is a time...